17 September 2013
Cancer Council SA congratulates the Puiyurti team at Nunkuwarrin Yunti following its success in receiving the Excellence in Health Through the Promotion of Healthy and Smoke Free Lifestyles Award at the 19th Deadlys® in Sydney earlier this week.
The team’s Rewrite Your Story campaign, is a community development campaign aiming to raise awareness of smoking’s harmful effects on your body and the community.
The campaign featured the real-life smoking stories of 16 local ambassadors to inspire Adelaide’s Aboriginal communities to rewrite their stories and give up smoking for good.
It embraced the culture of story-telling and yarning through the power of film and social media.
David Copley, a Kaurna Elder and Harold Stewart, an Eora Elder, both work in Cancer Council SA’s Aboriginal and Torres Strait Islander Cancer Prevention Team, and are Ambassadors for the campaign, which has been well received by the Aboriginal community of Adelaide.
Harold, 62, said he was delighted to see the success of the Rewrite Your Story campaign.
“These campaigns are so important to effectively educate people about the dangers of smoking and also providing the assistance and encouragement to quit,” Harold said.
Since quitting smoking 19 years ago, Harold has devoted his life to supporting Aboriginal and Torres Strait Islander people to give up smoking.
“I strongly believe that if I didn’t give up I would probably be dead by now,” Harold added.
“There are many people from my generation who are no longer here because they were smokers.”
As a Cancer Council SA Educator for the Aboriginal and Torres Strait Islander Cancer Prevention Team, Harold says he is passionate about getting the message out there to his community about how smoking affects their health.
“I think it is important that we raise awareness about all the poisons that cigarette companies are actually adding to the tobacco to keep people addicted,” he said.
“I want people to know that you can successfully quit and this campaign does a fantastic job in achieving this goal.”
The campaign doesn’t preach the ‘don’t smoke message’, but encourages the community to come together, share their stories and support one another to break the smoking cycle.
It was supported by the South Australian Government’s Give Up Smokes for Good campaign in partnership with the Aboriginal Health Council of SA, Port Lincoln Aboriginal Health Service, and Cancer Council SA.