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  • Jakes mission for his sister

    15 January 2018


    Jake Jordans took part in his first Ride for a reason in 2011 in memory of his sister, Dani who tragically passed away from a rare form of brain cancer in 2005.

    Since that life-changing day, Jake has continued his mission to raise funds and awareness for cancer research, and ultimately the search for a cure, so one day other families don’t have to go through the same heartbreak of losing a loved one.

    “Dani was diagnosed with a rare brain cancer while she was travelling overseas, and over the next two years my Mum and Dad cared for her as the cancer slowly took her independence, her memory and finally her life,” Jake said.

    “After Dani passed away I made a commitment to support the search for a cure. Each year since 2011 I have participated in Ride for a reason to raise money for research and demonstrate my commitment by challenging myself physically,” he said.

    In 2018 Jake will be taking part not only for his sister, but also for countless other family and friends who have been impacted by the disease.

    “Last year, I came up the creative idea of asking people to write the name of a loved one impacted by cancer on a piece of ribbon. I then attached the ribbons to my jersey and rode with the names at my back throughout the course.”

    “It was really special and motivated me to keep going, as I know that not only am I riding for my sister, I’m also for countless others impacted by cancer every day,” he said.

    Last year, Jake had a 54 names attached to the back of his jersey, a total he is hoping to replicate again this year.

    “I’m hoping to carry as many names as I can this year and continue the tradition.

    “It’s a great conversation starter along the ride and people really get a connection out of the ribbons. Just the other day my Manager stopped me in the corridor – he’d found out what I was doing and told me about his mother who was impacted by cancer. It really does touch everyone and I’m proud to be riding again this year with the ribbons at my back.”

    The 2018 ride will be even more special to Jake as he battles his own health challenges.

    “I suffer from Crohn’s Disease and had an operation about 2 months ago which has impacted my training. Even though I’m still getting my fitness back but it won’t stop me from taking part.”

    Jake is set to join hundreds of riders on the track for the 10th annual Ride for a reason, which kicks-off on Friday, 19th January from four different start locations.

    Established in 2009, Ride for a reason is a fundraising-focused ride where cyclists participating in the Santos Tour Down Under’s Bupa Challenge Tour can ride the same course as the professionals while raising critical funds for Cancer Council SA.

    Since it started, Ride for a reason has raised more than $4 million for Cancer Council SA which has helped to fund ground-breaking research, accommodation and support services, advocacy programs and live-saving prevention initiatives.

    Ride for a reason is free to sign up for anyone who registers for the Bupa Challenge Tour.

    To Ride for a reason in 2018 visit www.tourdownunder.com.au and register to complete the Bupa Challenge Tour.

    To find out more about the Jakes journey, to add a name to a ribbon or to donate, visit www.rideforareason.com.au and search for ‘Jake Jordans.’

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    Ride for a reason has four start locations for riders of every ability. The locations are: Norwood (137.4km), Gumeracha (100km), Mt Torrens (65km) and Campbelltown (18km). All routes finish in Uraidla. 

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