15 January 2018
A record number 1,607 people stripped off and ran around Adelaide’s East End today for the 2018 People’s Choice Undies Run for Bowel Cancer before the People’s Choice Classic opening race of the Santos Tour Down Under.
The brave undies runners have raised more than $135,000 in the fight against bowel cancer, with more donations expected in the following weeks. The People’s Choice Undies Run has raised more than $865,000 for Cancer Council SA since it began in 2013 and significantly increased the awareness for one of South Australia’s largest cancer killers.
The 2018 top fundraisers, including the ‘Doing it for Dave’ team who raised more than $16,000, were celebrated at the event, while participants revelled in live music, dancers, performances and family-fun activities like face painting, with the cause for the event shining through personal stories of how bowel cancer has affected their lives.
Nicole Rowe formed the team ‘Running for Rach’ in support of her sister Rachel, who was diagnosed with stage four bowel cancer at 35 years old, and said participating in the Undies Run was important to raise much needed awareness.
“Our journey has taught us that you are never too young to be impacted by cancer,” Nicole said.
“My message to others is to listen to your body, and if you know that something is wrong, push for answers. Undertake early prevention and screening, and be vigilant – it can save your life,” she said.
Cancer Council SA Chief Executive, Lincoln Size said it was pleasing to see so many South Australians brave it in their undies to raise awareness for the even braver bowel cancer patients.
“Bowel cancer is the third most common cause of cancer deaths in South Australia,” Mr Size said.
“Today is a perfect example that the People’s Choice Undies Run is a great opportunity to get families and friends together to start talking about a cancer that many feel embarrassed to discuss,” he said.
People’s Choice Credit Union Chief Executive Officer, Steve Laidlaw said it is pleasing to see the event continue to grow, this year with children acting as a reminder that we have so much to live for and bowel cancer is often curable if detected early.
“People participate for different reasons – whether it’s to support a loved one, make a difference or be a part of the fun,” Mr Laidlaw said.
“We’re extremely proud to hold this fundraising partnership with Cancer Council SA when it means seeing so many families participate in the Undies Run and raise funds and awareness to fight bowel cancer,” he said.
With funds raised contributing to ground-breaking research, vital support services, and early detection, the People’s Choice Undies Run for Bowel Cancer challenges people to strip down to their underwear and run, jog or walk in the heart of city, highlighting that a screening test is no more embarrassing than running around in public in your underwear.
Over the coming weeks, fundraising totals are expected to climb even higher as donations continue to be made at www.undiesrun.com.au.