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  • Adelaide’s own Olivia Rogers to step out again for People’s Choice Undies Run

    14 December 2017

    Adelaide’s own Olivia Rogers is returning from her Miss Universe duties to step out again as Ambassador for the 2018 People’s Choice Undies Run for Bowel Cancer.

    This will be Olivia’s second Undies Run, joining families for the fun-packed family fundraiser for Cancer Council SA that raises awareness and support for bowel cancer.

    “Cancer affects so many people so quickly and affects their families just as much,” Ms Rogers said.

    “People are embarrassed to talk about bowel cancer but if you talk about it you can reduce the stigma, and hopefully that will improve early detection and, ultimately, lead to better outcomes,” she said.

    “I’ll be running the People’s Choice Undies Run again this year – it’s not a marathon, it’s not a race, it’s just a fun day for a good cause.”

    People’s Choice Credit Union spokesperson Stuart Symons said Olivia will join an expected 2,000 people running, walking or pramming around the 2.3km course – including babies and toddlers who will this year don special capes to become superheroes for bowel cancer prevention.

    “Every year we have more people running but this year we will have our youngest superheroes on the course as bubs for bowel cancer prevention. They can don their capes and join in rather than cheering from the sidelines,” Mr Symons said.

    “People do it for different reasons – whether it’s to support a loved one, make a difference or be part of the fun. The great thing is that it’s cheeky, it’s irreverent, it’s safe and family-friendly, and you don’t need a perfect set of abs to sign up – all it takes is caring for a good cause,” he said.

    Cancer Council SA Chief Executive Lincoln Size said the spectacle of the run underscored a serious issue.

    “We believe that no one should lose a loved one to bowel cancer, a disease which affects around 1,200 South Australians every year,” Mr Size said.

    “The People’s Choice Undies Run for Bowel Cancer has supported Cancer Council SA to raise awareness and invest in ground-breaking research projects through Cancer Council’s Beat Cancer Project. Most importantly, the event has encouraged South Australians of all ages to have a discussion with their family about bowel cancer and remove the embarrassment around conversations about bowel cancer screening,” he said.

    Mr Size said the event has raised more than $730,000 for Cancer Council SA since it started five years ago.

    Funds raised from the People’s Choice Undies Run will ensure Cancer Council SA can continue to invest in ground-breaking research, vital support services, life-saving early detection bowel screening kits and sought-after prevention and support programs to minimise the impact of cancer in communities across the state.

    More about the 2018 People’s Choice Undies Run for Bowel Cancer


    Now in its sixth year, the People’s Choice Undies Run is a cheeky way of raising funds to combat one of Australia’s biggest killers: bowel cancer.


    Runners don matching underwear for a lap of the 2.3km People’s Choice Classic circuit at the Santos Tour Down Under in front of 100,000 spectators before the world’s top cyclists take to Adelaide’s streets – except for children, which this year become Superheroes for Bowel Cancer Prevention with their own capes. Runners, joggers, walkers, prammers: the Undies Run is open to all.


    The People’s Choice Undies Run has raised $730,000 for Cancer Council SA since its inception, and has funded ground-breaking research and vital support services, while raising awareness of life-saving early detection bowel screening kits.


    Registrations are now open online at undiesrun.com.au.


    What: 2018 People’s Choice Undies Run for Bowel Cancer

    When: Sunday, 14 January 2018 at 4.30pm

    Where: People’s Choice Classic city circuit at the Santos Tour Down Under Park 15, Wakefield Street, Adelaide

    Register: undiesrun.com.au

    Early Birds: Register before midnight on Sunday 10 December 2017 for a $5 Early Bird Discount and a chance to win one of 20 family passes to “Jumanji: Welcome to the Jungle” or a two-night stay in CABN Jude in the Adelaide Hills.


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