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  • Fit family fiesta to kick bowel cancer in the butt

    20 November 2017

    Nearly 2000 people are expected to warm up for the 2018 People’s Choice Undies Run for Bowel Cancer, a fun-packed fiesta designed to raise funds and awareness for bowel cancer.

    Nearly 2000 people are expected to warm up for the 2018 People’s Choice Undies Run for Bowel Cancer, a fun-packed fiesta designed to raise funds and awareness for bowel cancer.

    But this year’s event will be even cheekier. Babies and toddlers will join the 2.3km run for the first time as superheroes for bowel cancer prevention, donning special capes to take on the world for a good cause, People’s Choice Credit Union spokesperson Stuart Symons said.

    “Every year we have more people running but this year we will have our youngest superheroes on the course as bubs for bowel cancer prevention. They can don their capes and join in rather than cheering from the sidelines,” Mr Symons said.

    “People do it for different reasons – whether it’s to support a loved one, make a difference or be part of the fun. The great thing is that it’s cheeky, it’s irreverent, it’s safe and family-friendly, and you don’t need a perfect set of abs to sign up – all it takes is caring for a good cause,” he said.

    About 23 South Australians are diagnosed with bowel cancer every week and, tragically, the disease will claim the lives of eight of them, making it the third-most common cause of South Australian cancer deaths. Regular screening can result in early detection with 90 per cent of cancers treated effectively – even when there are no noticeable symptoms.

    Cancer Council SA Chief Executive Lincoln Size said the spectacle of the run underscored a serious issue.

    “We believe that no one should lose a loved one to bowel cancer, a disease which affects around 1,200 South Australians every year,” Mr Size said.

    “The People’s Choice Undies Run for Bowel Cancer has supported Cancer Council SA to raise awareness and invest in ground-breaking research projects through Cancer Council’s Beat Cancer Project. Most importantly, the event has encouraged South Australians of all ages to have a discussion with their family about bowel cancer and remove the embarrassment around conversations about bowel cancer screening,” he said.

    Sherie Hagger was diagnosed with bowel cancer at age 31 after buying her first house. Rounds of surgery, chemotherapy and radiotherapy delivered respite – but recent tests showed it had returned. Ms Hagger is running with her parents Bill and Marg to raise awareness of the disease.

    “I didn’t believe it when I was diagnosed because I always thought it only affected older people. I thought ‘it can’t be happening to me, I’m not an old man – I’m young and female’,” Ms Hagger said.

    “I deal with it a day at a time and try not to think too far ahead in a negative way. I try to keep myself positive: I am going to get through,” she said.

    More about the 2018 People’s Choice Undies Run for Bowel Cancer

    Now in its sixth year, the Undies Run is a cheeky way of raising funds to combat one of Australia’s biggest killers: bowel cancer.

    Runners don matching underwear for a lap of the 2.3km People’s Choice Classic circuit in front of 100,000 spectators before some of the world’s top cyclists take to Adelaide’s streets – except for babies, which this year become Superheroes for Bowel Cancer Prevention with their own capes. Runners, joggers, walkers, prammers: the Undies Run is open to all.

    The People’s Choice Undies Run has raised $730,000 for Cancer Council SA since its inception, and has funded ground-breaking research and vital support services, while raising awareness of life-saving early detection bowel screening kits.

    Registrations are now open online at undiesrun.com.au

    What: 2018 People’s Choice Undies Run for Bowel Cancer
    When: Sunday, 14 January 2018 at 4.30pm
    Where: People’s Choice Classic city circuit at the Santos Tour Down Under, Park 15, Wakefield Street, Adelaide

    Register: undiesrun.com.au

    Early Birds: Register before midnight on Sunday 10 December 2017 for a $5 Early Bird Discount and a chance to win one of 20 family passes to “Jumanji: Welcome to the Jungle” or a two-night stay in CABN Jude in the Adelaide Hills.


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